Nothing More, who’ve tallied three top 10 singles from their latest album, the 2017-released The Stories We Tell Ourselves (Better Noise Records/ Eleven Seven Label Group), have also shared the video for the song “Fade In/Fade Out.” The emotionally resonant track has quietly amassed over 13 million streams. It’s a testament to the devotion that Nothing More fans have for band — and the fact that a powerful song will always finds its audience.

The heartbreaking video follows the constantly evolving and somewhat tumultuous relationship between a father and son while charting the ups and downs of the cycle of life. 

“I got the idea for this song when my wife and I finally agreed on the name of our son — Fenix. I can only hope that my fire continues to burn in him long after I fade out — the same fire my father passed onto me,” says guitarist Mark Vollelunga. “May we all remember our parents and never leave words or feelings left unsaid. Don’t let it be too late…”

Nothing More are gearing up for their 2019 US tour in support of Ghost.