Sweden’s AVATAR have entered the studio to begin work on a new album. The follow up to highly successful HAIL THE APOCALYPSEreleased in 2014, which cracked the Billboard Top 200 Chart and debuted at #97.
“Every band makes a point out of saying they’re pushing boundaries, but I see few who keep on challenging themselves the way we do.”says frontman Johannes Eckerström. “There is no formula, no cheapness, no shortcuts. We are once again embarking on a journey completely new to us.”
The new effort will be released next year by Another Century. Fans can get involved right off the bat too. The band has launched an Instagram campaign on www.avatarmetal.com that diligently follows the band while they make progress in the studio.
The band will split their time between three studios throughout Europe with all of the music being made in the aptly named Castle Studios in Röhrsdorf, Germany. Finnvox Studios in Helsinki, Finland and Spinroad Studios in Lindome, Sweden will also play a part in the process.
AVATAR has tapped none other than Sylvia Massy to produce the yet to be titled release. “Avatar is an amazing band!” says Massy. She is perhaps best recognized for her work on 1993’s Undertow, the full-length double platinum-selling TOOL debut and her works with SYSTEM OF A DOWN.
“The singer has the wild energy and charisma I love, and the players are relentless. The album we’re making is an epic. Each song powerfully stands on it’s own, but is only a piece of a larger story. This album is the project I’ve been dreaming about for years!”
The band has been on quite a run since HAIL THE APOCALYPSE was released, most notably for their music videos and visually stunning live shows. The band released three music videos off that record. One for the title track “Hail The Apocalypse”, hit single “Bloody Angel” and“Vultures Fly”.