Driving home the fact that the #NDUnit is stronger than ever, Neck Deep have joined with fans to create a music video for brand new single “When You Know”. After the current COVID-19 crisis derailed the band’s plans for their music video shoot, they took to the internet to ask fans, friends and fellow artists to help them create a one-of-a-kind lyric video for the track. 

Speaking on the new song, singer Ben Barlow says, “’When You Know’ is a song about realizing you’re in love. The old saying ‘when you know, you know’ was in my mind with this one.”

“In the timeline of ADAI [All Distortions Are Intentional] this is where Jett realises, after a wild night out, and another night talking about how they see the world and realising they share similar feelings, that he is in love with Alice,” according to Barlow. “The mutual feeling of not belonging, the difficulties of their day to day lives and battling their inner insecurities, yet now having each other to ease the pain and giving a sense of purpose is the key take-away from this song. It’s a pretty straight up summer love song, but one that’s mega catchy and feel good – a stark contrast to some of the more emotionally heavy songs on the record.”