Mothers sophomore effort Render Another Ugly Method is out today. Last week the band revealed the new music video for “Beauty Routine”

“’Beauty Routine’ talks about inhabiting a body or selfhood which, upon self-examination, becomes increasingly jarring or unrecognizable,” lead singer and songwriter Kristine Leschper explained. “It explores the idea of semantic satiation as applied to obsessive rituals, especially those associated with ‘beauty’ and physicality, where repetition leads to a loss of meaning and cognitive recognition.
 

 
Kristine Leschper confronted herself with the making of Render Another Ugly Method; by addressing her own experiences of attempting to validate herself through work, she began to understand the harmful and often indulgent nature of inextricably coupling the quality of your creative output to your right to exist.