Southern California’s alt-rock band Dirty Heads are making a splash with their 2017 track “Vacation,” which earned great charting and streaming success and garnered a TikTok trend in mid-2019 was catapulted in early January 2021. TikTok drives discovery, converting fans and skyrocketing streams for the Dirty Heads across all digital streaming platforms.

The #vacationtransition trend started in summer 2019 and had amassed thousands of videos, but was revived on TikTok when influencer Bryn Sato (@bryniebooo) posted a video of herself sneezing into her elbow, right as the screen transitions to another screen of her frolicking at the beach on vacation, on 12/30/20, to her 1.2M followers. It then took off on 1/8/21 when influencer Glenca Chysara (@glencachysaraofficial) posted it to her 2.6M followers, both with the chorus of “Vacation” playing in the background. The #vacationtransition hashtag now has over 45.5M views and counting, over 548.5M views across over 493K user-generated videos and enters onto the TikTok Viral Charts at #52 (Daily) and #90 (Weekly).

In response to the trend, frontman Jared Watson did his own version of it on the band’s TikTok account, @dirty_heads. On 2/6/21, he sneezed into his arm, which phased into him performing the track onstage in front of thousands of fans at a Florida concert.

The band originally wrote the song about paying tribute to those who love their jobs. For those that don’t, there’s still time to try something else. Life’s too short not to do something we’re passionate about.