Richard Ashcroft has released the video for his new single This Is How It Feels, taken from his fourth solo album These People out on his new Righteous Phonographic Association label via Cooking Vinyl Records on Friday 20 May.
Directed by Richard himself, the video is the first official visual from the acclaimed solo artist in six years. Check out the video here:

Recorded in London, These People was produced by Richard and longtime collaborator Chris Potter, as well as marking a reunion with Wil Malone, who worked with Richard on the string arrangements on the seminal albums by The Verve A Northern Soul (1995), Urban Hymns (1997), and his platinum-selling and critically lauded debut solo album Alone with Everybody (2000).

Equally channelling his classic output and exploring adventurous new sounds, textures and themes, and graced by one of the most singular and unforgettable voices in British music, These People reaffirms him as one of the most defining and prodigious songwriters of his generation.

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