Prepared to satiate a legion of devoted fans, Canadian alt-metal/heavy rock crossover stars SUMO CYCO will finally drop their highly anticipated upcoming full-length album, Initiation, this Friday, May 7.

If their three ultra-successful current singles “No Surrender”,  “Bystander”,  and the Kane Churko (Ozzy Osbourne, In This Moment, Papa Roach) produced “Vertigo” (which have now surpassed one million combined cross-platform streams/views) are any indication, it should come as no surprise that the band’s final pre-album single – the eclectic, infectious “Bad News” – is another total winner, showing off the band’s perfected multi-genre attack more potently than ever!

Frontwoman Skye “Sever” Sweetnam says about “Bad News”: “I’m sure many people can relate to feeling like every day is ‘Bad News’ over and over again. There was a point in 2020 when I was so glued to the news and current events it felt like my personal identity was fading away into an abyss and replaced with a scrolling, media-consuming robot. It made me miserable, but I felt like I had a responsibility to know what was going on. It took me a while to peel myself away from the constant barrage of negativity and find a balance.”

Sweetnam adds about the video: “The music video was really fun to film. I’m so lucky to have band members who are willing to get pretty weird with me. Once the make-up and prosthetics were on, the guys and I came to life as our Cyco Terrornaut family. I included some obnoxious colour combos that almost make you question your sanity when you watch the video.”

Pre-order Initiationhttps://smarturl.it/Initiation-NPR