After taking out a recent round of triple j unearthed, Mid Ayr won themselves the chance to team up with one of NIDA’s best film students to produce a professional film clip.
Director Madeleine Humphreys and Production Designer Charlotte Mungomery constructed a dystopian-styled set over a week long period ahead of the shoot. During the shoot the pair and their crew re-dressed two rooms repeatedly to create a warren of tumbledown living spaces to set their poignant tale. Shot entirely from above using a rare tracking ariel technique from beginning to end, the clip follows a lonely protagonist as he struggles with the disintegration that surrounds him.
The band is thrilled with the results.
“I knew they were a dedicated, talented team but the clip really exceeded my expectations,” says Mid Ayr front man Hugh Middleton. “When they sent us the final cut I was completely taken back by it. It’s incredible to watch something so simple as a concept for a song evolve into something so powerful.”