Crowbar and UNIFIED Music Group are proud to announce their collaborative music and wine project and online store “Built To Spill Wine”. The launch comes alongside the release of the brand’s first artist team up, a unique goon in collaboration with none other than The Chats. Find more details below. 

After years of friendship, mutual business, shows and spilled drinks shared between them, each company is bringing their penchant for music and drink together in the form of an online store. Built To Spill Wine offers a delicious selection of natural wines from across the globe, while they also invite musicians to team up with some of Australia’s best natural winemakers to craft the bottle of their dreams for music fans and wine lovers to enjoy.

The life and business paths of the team at BTSW have been inextricably linked for over two decades – from running DIY venues and labels supporting hardcore bands in the early 2000’s, to the promotion and hosting of countless UNIFIED related bands at Crowbar, and most recently Crowbar running the VIP bar at UNIFY Gathering. Roots in punk-rock and Do-It-Yourself are at the heart of what UNIFIED & Crowbar do – no less a commitment to Do-It-With-Friends – and Built To Spill Wine is the ultimate extension of this ethos.

Premium bespoke bottles are the product, which is where Crowbar’s chief Wine Wizard Tai Tate comes in. With over 15 years experience in wine and fine dining (credits include the likes of Porteno, Bodega, Mary’s, P&V), Tai brings an expert knowledge and extensive industry network to the team, scouring the country for its top winemakers to partake in artist collaborations.

“We are excited to expose the whole country to a new wealth of talent in both wine and music, to push the boundaries of creativity and collaboration, to pair the old guard with the new school, and maybe find common ground between the established and the up and comers,” he says, adding that the project also offers a unique opportunity to educate consumers on the care that goes into crafting both wine and music.

All Built To Spill Wines are considered “natural”, meaning they enjoy a wild ferment (ie: no packet yeast), possess no corrective additives such as acid/colours/powdered tannin, and contain minimal sulphur.

UNIFIED Founder & CEO Jaddan Comerford explains that BTSW ultimately encompasses each company’s dedication to boundary-pushing creativity and collaboration, arguably needed in business and art now more than ever before.

Tyla Dombroski (Crowbar) elaborates that once COVID-19 shut down their live music business arm and left so many artists stranded, the team put their heads together to find new ways to forge business opportunities for themselves and bands alike.

The best thing about it all has been connecting everyone together, not only helping ourselves while our venue has been closed and artists who haven’t been able to tour, but the winemakers around Australia as well,” she says.

“They’ve had a rough year since the fires impacting their grapes and now with COVID-19 closing down bars and restaurants. Everyone is super happy to be working together to create something different for music and wine lovers from all walks of life to enjoy while working with sustainable and minimal impact farming.”

Today BTSW launches The Chats Goon, meanwhile a second artist collaboration will launch next week. It comes after the Crowbar team independently launched successful drink collabs with artists including WAAX, Northlane, Josh Pyke and more earlier this year. 

Head to the Built To Spill Wine website for more details and to order your wine before the weekend. Customers can also sign up to the mailing list for 10% off their first order, and score a free record when placing an order of 3 wines (while stocks last).

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